{"product_id":"scalp-nourishing-liquid-lilyeve-hair-care","title":"GROW·TURN Scalp Serum by Lilyeve — Advanced Scalp Renewal Serum","description":"\u003cdiv id=\"offer-template-0\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe product is the GROW·TURN Scalp Serum by Lilyeve, a Korean hair and scalp-care serum sold through the ROOTIVA store. ROOTIVA is the retailer\/store brand, while Lilyeve is the original brand of the physical product. Product: GROW·TURN Scalp Serum by Lilyeve Positioning: Advanced Scalp Renewal Serum Size: 3.38 fl oz \/ approximately 100 mL The product is designed for people concerned about thinning-looking hair, weak-looking roots, scalp condition, dryness\/flakiness, and overall hair density and appearance. Rather than focusing only on the hair strands, the product is designed to deliver serum directly to the scalp and root area. One of its biggest features is its built-in scalp brush applicator. The serum container has multiple flexible applicator tips at the bottom, allowing the user to apply and distribute the serum directly across targeted areas of the scalp. This makes application easier, more controlled, and less messy than using a traditional dropper or applying serum with the hands. The serum is positioned as a lightweight, leave-in, non-greasy scalp treatment suitable for regular scalp care. The product listing highlights ingredients including biotin, caffeine, and peptides, which contribute to its scalp-care and healthier-looking-hair positioning. Key Selling Points \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBuilt-in scalp brush for direct, targeted application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSerum + scalp applicator in one product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for thinning-looking and flat hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFocuses on the scalp and roots rather than only the hair strands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight, leave-in formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-greasy positioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains highlighted ingredients such as biotin, caffeine, and peptides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKorean hair\/scalp-care product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e3.38 fl oz \/ approximately 100 mL\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e How It Works The user applies the serum directly to areas of the scalp using the integrated brush. The applicator helps distribute the formula while gently moving across the scalp. The serum is then left on as part of the user’s regular scalp-care routine. The overall goal is to nourish and care for the scalp while supporting stronger, fuller, healthier-looking hair. Main Product Angle The strongest marketing angle is “healthy-looking hair starts at the scalp.” Instead of presenting this as just another hair serum, emphasize the combination of targeted scalp care + built-in brush + easy application + modern Korean hair-care formula. The built-in applicator should be one of the most prominent features on the website because it immediately differentiates the product from traditional hair serums. Important Branding Information ROOTIVA = Store\/retailer brand Lilyeve = Original product brand GROW·TURN = Product line\/name The recommended Shopify product title is: GROW·TURN Scalp Serum by Lilyeve with: Advanced Scalp Renewal Serum as the subtitle. When creating marketing copy, focus on scalp health, hydration, nourishment, stronger-looking roots, fuller-looking hair, convenience, and the built-in applicator. Avoid making unsupported promises that the product will cure baldness, treat alopecia, or guarantee hair regrowth.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"offer-template-0\"\u003e\n\u003cbr class=\"img-brk\"\u003e\u003cbr class=\"img-brk\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 790.0px;\"\u003e  \u003c\/div\u003e","brand":"bys-user-store-507750","offers":[{"title":"Green","offer_id":46505610608826,"sku":"CJST305320102BY","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":46505610641594,"sku":"CJST305320101AZ","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/7913\/2858\/files\/18ca11a7-4e4c-4808-9d72-d6c620baa562.jpg?v=1787960857","url":"https:\/\/myrootiva.com\/products\/scalp-nourishing-liquid-lilyeve-hair-care","provider":"ROOTIVA™","version":"1.0","type":"link"}